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Alex Russell’s @importRule

So Alex Russell (of Dojo fame), not too happy about where CSS3 is going, suggests of a few more important things that should be considered for inclusion in the CSS standard. For instance, an...

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The new FormAssembly.com launched!

Still adjusting stuff here and there, but overall it’s going smoothly… quite a relief!

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FormAssembly On-Site: Take Ownership of Your Web Forms

If you looked at FormAssembly.com recently but decided that using a third-party service to manage your web forms wasn’t the right solution for you, we have some good news. FormAssembly On-Site is now...

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Thoughts on Startup School

I talked to quite a few people at the Startup School event this weekend, and I was surprised to find that almost everyone was working on consumer startups with advertisement as a business model. One...

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Saved from Information Overload

Inspired by a recent post by 37signals, I set out once more to try to optimize our sign-up funnel on FormAssembly.com. We track a lot of information with Google Analytics. Goal conversion rates,...

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Working At Veer West

We’re a small team and we consider ourselves a startup, even though we’re not in the Valley, we haven’t raised any venture capital (we’re not planning to)  and we happen to be profitable. We’re not...

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How to Apply for a Job At Veer West

We think (admittedly a bit naively) that working at Veer West is not a typical job, and we’re looking for people who know how to stand out. We try to be specific in our job descriptions, but we are in...

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How We Work – Or why we ditched Campfire and moved to Google Wave.

Veer West is a small “virtual” company. We spend more time working from home, coffee shops or on trips that in our actual office. It’s working well for us, but it’s not without challenges. First of...

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Striking a Balance: Developing Our Usability Testing Strategy

Over the past several months, we’ve been experimenting with different strategies for testing FormAssembly and coming up with the best way to maximize our benefit while keeping the cost reasonable. The...

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More on Usability and Interface Design: Check out our article on Six Revisions.

ABSTRACT: In this article, we’ll talk about the challenges of writing concise copy for web applications, and how tools like Amazon’s Mechanical Turk can help designers find a common language with their...

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